Reasons why you should list on our business directory
It’s not enough to start a small business and offer great products and hope the right clients or customers will find you. It takes work and a whole lot of promoting to make a sale!
Which is why many small business owners are probably networking all hours of the day, being active on social media and may even run paid social media ads with little success?
But, you now have the option to also get your micro-business listed on South Africa’s top directory focused on serving your market?
Like Go Homemade, business directories are websites with listed information that could be either general, or focused on a niche, product or category. At Go Homemade, we are unique in that we serve a very niche market which is handmade and custom items supplied by small businesses in South Africa.
The amount of information detailed about a business can vary from directory to directory, but will often include the basics (name, telephone, address, location, etc.) plus additional information such as: description; opening hours; services or products; offers; images; testimonials; reviews; and so on. Buyers can then easily search the directory and find relevant small businesses providing a particular product or service.
There are plenty of reasons to list your business in an online directory, but here are our top five:
It’s Free!
Before we even get started with all the real benefits, it’s good to note that the basic listing on Go Homemade is completely free. For a small monthly fee the premium listing offers sellers just so much more in terms of marketing support and extra features.
Lead Generation
At Go Homemade it is our job to get as many buyers to the platform and it is then up to your profile to get the leads and hopefully make the sale. Even if you stay on the free listing you could get some good leads which will probably turn into a repeat customer – it’s a no-brainer, surely!?
SEO
With competition for web space in every industry high, it’s all about Search Engine Optimisation. SEO is all about increasing your website’s traffic organically. When someone searches the web for the services or products you provide, you want your website to be one of the first results returned to that user. With that in mind, legitimising your business across the internet is extremely important, and listing your micro business on Go Homemade is an excellent way to help do that.
Exposure
Following on from SEO, a happy additional outcome of increasing your visibility in searches is that it will increase your exposure, and who doesn’t want that when trying to grow their business…
Validation
With so many businesses out there trying to sell their products, everyone turns to the internet to try to validate and verify. They’re looking for reviews, a good web presence, they want and need to know you’re the right fit for them, that they’re not going to be let down. Improving, refreshing and updating your online existence regularly. Paid listings also get the added advance of taping into our strong social media presence.
So what are you waiting for? Make it happen..
It’s worth noting that your listing may take just 10 minutes to complete . To get the best out of all the benefits above you need to make sure all of your descriptions are unique to that website. No copying and pasting! So make sure you set aside some specific time to get them done. And if you are signing up for our premium listing – make sure you upload quality images.
